«Protect your business Identity: Registration of national, European and international brands.»
Trademark registration in Spain, the EU, and internationally | Marks & Us
We register your national brand!
national brand
- 1 class
- Registration in Spain
- official rate
- Search for similarities
- Sending certificate
- Surveillance
- Ask for information
You have a international brand?
European brand
- 1 class
- In the 27 countries of the EU
- Official Rate
- Search for similarities
- Sending certificate
- Surveillance
- Ask for information
trademark registration Protect your business name, logo, and reputation
Protect your name, protect yourself against copies, imitations, and unauthorized use: at Marks & Us, we help you register your trademark in Spain, the European Union, and internationally. We offer legal and technical advice, background searches, complete processing before official bodies, and active monitoring to ensure your brand is a solid and recoverable asset. Protect your logo and reputation for your business.
Registering a trademark is a strategic decision: it not only protects your name and logo, it also avoids confusion in the marketplace, strengthens customer trust, and turns your brand into a commercial asset that can be licensed, sold, or valued in investment processes. At Marks & Us, we support you throughout the entire process. from initial search to surveillance and defense so that your brand is strong, registrable and profitable.
We are registered Industrial Property Agents, legally authorized professionals to provide advisory services, representation, and prosecution in matters of trademarks, patents, and designs. We are registered with the corresponding Official Association and act on behalf of our clients before the Spanish Patent and Trademark Office (OEPM), the EUIPO, and in international proceedings (Madrid/WIPO System). We offer: searches for prior rights, Nice class protection strategies, complete processing, opposition management, and continuous monitoring to protect your industrial and intellectual rights with maximum legal security.
Key benefits of registering your trademark
- Exclusive right of use within the registered classes.
- Possibility of legal action against unauthorized use or imitation.
- Better commercial positioning: confidence of customers, suppliers and investors.
- Intangible value: the brand becomes an asset that can be sold or licensed.
- Conflict prevention: Conducting a pre-screening process reduces the risk of costly objections and claims.
Who is this service for?
Entrepreneurs and startups launching a product or service. SMEs seeking to protect their brand portfolio. Businesses expanding internationally and needing coverage outside of Spain. Companies seeking to monitor competitors and avoid future conflicts.
Guarantee and transparency
At Marks & Us, we outline the steps and costs upfront. We provide you with the search report, the recommended strategy, and a detailed quote (official fees + legal fees). There are no surprises on the invoice.
Why register a trademark?
Registering a trademark grants you the exclusive right to use the name, logo, or slogan for the types of products or services you apply for. This allows you to:
- Prevent competitors from using or registering an identical or similar name.
- Take legal action in the event of infringement or encroachment.
- Increase the commercial value of your business (sales/licensing, investment, internationalization).
- Registering from the outset reduces the risk of costly oppositions and litigation.
Our services
- Initial consultation and strategic analysis
We assess your objectives (local, national, EU, international) and design the optimal strategy: should you register nationally first and then internationally? Should you go directly for the EU trademark or the Madrid System? - Exhaustive search for previous entries
We search national and international databases to detect identical or similar signs that could lead to objections. We issue a risk report with alternatives and recommendations. - Advice on class selection (Nice)
We select the classes necessary to protect your current business and plan for reasonable expansions without over-sizing costs. - Preparation and submission of the application
Correct formulation of the object of protection, reproduction of the logo in the appropriate formats, and electronic submission to the competent office (OEPM, EUIPO, or via the Madrid System). - Management of requirements and oppositions
We respond to formal requests and objections, and defend your trademark in opposition proceedings, including the preparation of evidentiary incidents and appeals, if applicable. - Protective surveillance (watch service)
We monitor new requests and publications that may conflict with your brand and provide advance notice so we can take action. - Maintenance and renovations
Management of renewal deadlines and reminders, as well as transfers of ownership, licenses, and administrative changes. - Periodic reports and consulting home
Portfolio status reports, tax and contractual recommendations (licenses, assignments).
At Marks & Us, we offer straightforward packages (e.g., National Trademark from €360 — one class; European Trademark from €1,200 — one class). The latest official prices and fees always depend on the office and the additional classes.
Want to secure your brand today? Request a free feasibility study and detailed quote.
What sets Marks & Us apart?
- Price transparency and clear breakdowns (official rates + fees).
- Personalized consulting for startups, SMEs, and established brands.
- International coverage: We manage procedures in the EU and via the Madrid System (WIPO).
Step-by-step process
- Consultation and briefing (1–3 days): we define scope and objective.
- Previous search (3–7 days): report with risk and strategy.
- Application preparation (1–3 days): writing, class selection, and materials.
- Presentation: payment of fees and registration.
- Publication and opposition period (depending on the office): Processing typically takes between 6 and 12 months under normal conditions; if there are objections or requests, it may take longer.
- Registration and certificate: Once the phases have been completed, the registration certificate is issued.
Note: Processing times vary depending on the office (OEPM, EUIPO, WIPO) and the circumstances of the case.
Types of protection we manage
- National Brand (Spain): coverage in Spanish territory (procedure before the OEPM).
- EU trademark (Community trademark / EUIPO): valid protection in all 27 countries of the European Union with a single application.
- International Registration (Madrid System — WIPO): allows you to designate multiple countries in a single application, ideal for internationalization.
How we work
- Free feasibility consultation
Preliminary review without obligation. - Background Investigation
Report with results and recommendations. - Choosing scope and strategy
National / EU / Madrid / combination. - Presentation and processing
We manage all the documentation and payments. - Monitoring and surveillance
Notices of oppositions or similar requests. - Renewal or defense
Maintenance and protection procedures.
Practical strategies to maximize recordability
- Avoid generic or descriptive terms for your product/service class (e.g., “Shoes” for a footwear brand) — look for distinctiveness.
- Create suggestive or arbitrary marks (invented words or unexpected combinations work better against legal challenges and improve SEO).
- Protect variants: Register the word and logo version when budget allows.
- Covers strategic classes: In addition to the core class, include related classes (distribution, advertising, online services) if your business model requires it.
- Plan for internationalization: If you're going to sell outside of Spain, consider applying via the Madrid System or the EU trademark to save costs and simplify management.
Common obstacles and how we manage them
- Rejection for lack of distinctiveness: We propose alternatives and legal arguments to defend distinctiveness.
- Third-party opposition: We prepare a defense with arguments based on coexistence, differences in distribution channels, or proof of use.
- Confusion with prior trademarks: We propose agreements, coexistence, or strategic redesign to avoid lengthy litigation.
- Surveillance and Compliance: What's Unseen But Matters
Active monitoring prevents surprises. Our service detects requests that could affect your brand and offers you:
– Rapid risk report.
– Recommendation for action (opposition, negotiation, coexistence).
– Management of Cease & Desist and other extrajudicial communications.
Frequent questions
The national trademark (OEPM) provides protection in Spain; the EU trademark (EUIPO) provides protection in all member states with a single application. The decision depends on your target market and budget.
It allows a trademark to be internationalized through an international application that designates multiple member countries, simplifying management and reducing administration when dealing with multiple national applications.
Yes, use can generate rights based on use and reputation, but registration provides a presumption of ownership and facilitates legal protection against third parties.
Timeframe: Typically 6–12 months for registration without incident. Cost: Depends on the office and number of classes; we provide a detailed quote (official fees + honoraria).
You can initiate an opposition procedure or negotiate a coexistence or agreement. We evaluate the feasibility and cost of each option.
Protection normally lasts 10 years from the date of grant and is renewable indefinitely for equal periods, subject to a renewal fee.
Not always, but consulting reduces risks and results in savings in the face of objections and claims.
Depending on the office and the number of classes, we provide a transparent quote with detailed official rates.
